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Chloe Spillman Jon Jee We see a single

Published: March 5, 2011 11:00 PM

Chloe SpillmanJon JeeWe see a single shot of an alarm clock ticking frantically. We continue to see various clocks, including both digital and regular, each one ticking simultaneously.The time is 11:59, but at the instant the clock strikes 12, a male's voice sounds like a clear bell through the abrupt silence. "To our millions of customers," he says, "who never stopped believing this day would come, thank you." Then a white title card reads the solemn words of "2.10.11."What does this commercial mean, though? Does it represent a luxury car or a change in government, such as the recent Egyptian overthrow?No, it does not. But it does symbolize a certain cellphone, one that to date has sold over billions. We are talking about the iPhone 4... the newest installment to the Verizon (with mostly Android cell phones, a major competition to the iPhone) lineup and yet familiar AT&T family.What does this mean? "So what," some could say. "I don't have Verizon or AT&T. And why should I care if the iPhone is sold by two carriers?"You should. Before the switch came, the iPhone was an exclusive treat to only the AT&T customers. When the iPhone 4 came out back in June 2010, it was a near bloodbath to get. The AT&T site was constantly sold out of all models of the iPhone, because the previous models (3GS and back) were all cheaper and more convenient to get.Not to mention that the iPhone was supposed to come out in black and white, a brand new feature that still to this day hasn't happened due to difficulties with white paint. But even with the antenna problems (the antenna was on the outside, and if you put a "death grip" on your iPhone, you would lose a call) AT&T still sold millions of models, and yet, somehow the victory is bittersweet.With the brand new iPhone 5 coming out to both companies this summer (and don't forget, it is speculated that it will be cheaper and might come with a version for a slide out QWERTY keyboard) the advertisements will be more frequent and cumbersome. Verizon's iPhone is varied slightly to AT&Ts issues (such as the antenna being fixed, the vibration switch being moved) but only time will tell if the iPhone can stand between the tug-of-war squabble, or if one company will drop out of the running for good.And already a new commercial appears. This time it's AT&T, and their male announcer is ready for the competition that is brewing in the technological world today.


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